Pro-Trump Entrepreneur Opens ‘Let’s Go Brandon’ Stores

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A Trump fan opened three stores featuring “Let’s Go Brandon” merchandise in North Attleborough, Massachusetts. 

Keith Roberts, the store’s owner, started the website New England for Trump, which has brick and mortar locations.

When “Let’s Go Brandon” began treading, Roberts had the idea to create stores that focused solely on “Let’s Go Brandon” merchandise, including “hats, shirts, stickers, signs, and more,” WJAR reports.

The phrase “Let’s Go Brandon” began at a NASCAR race at the Talladega Superspeedway in Alabama on Oct 2nd when an NBC reporter was interviewing driver Brandon Brown on his first win. The reporter told Brown the crowd was cheering “Let’s Go Brandon” when it was clear the crowd was chanting “F*** Joe Biden.”

The error in translation has become a synonym for the chant with an expletive about Biden that has been embraced by those annoyed with the Biden Administration’s policies. 

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