M&M’s Now Come in Peanut, Plain and WOKE
The iconic M&M’s characters are getting a woke-style “inclusive” makeover with new personalities.
Mars Inc. said the six colored “lentils” need to change for a “more dynamic, progressive world.”
“M&M’s now come in peanut, plain and woke,” said national radio host Todd Starnes.
“So for the sake of inclusivity M&M’s has made their candy-coated chocolates gender-neutral,” Starnes said.
In addition to looks and shapes and sizes, the M&M’s will get “an updated tone of voice that is more inclusive, welcoming, and unifying, while remaining rooted in our signature jester, wit and humor.”
The green M&M will kick her white go-go boots off for “cool, laid-back sneakers to reflect her effortless confidence.”
The green M&M and the brown M&M will have a more friendly relationship, showcasing a “force supporting women.”
A more friendly relationship?
“The man-hating M&M’s are sort of a cross between Eleanor Roosevelt and Velma from Scooby Doo,” Starnes said. “Plain, no nuts.”
The orange M&M will “embrace his true self, worries and all” in a push to relate to Gen-Z, the company said.
And the red M&M, which has been depicted as a bully in the past, will be more kind to others.
You can view the new characters on the website here.