The boycott against Target’s Gay Pride collection targeting young children has been effective, according to the latest report. Click here to sign up for Todd’s daily newsletter for conservative news.
The company’s second quarter sales took a hit in June and July, the first slump in six years when there was backlash to Target’s transgender bathroom policy. Target’s shares have fallen 16 percent so far this year.
Target CEO Brian Cornell pointed to “negative reaction to our Pride assortment” for the big loss.
“As we navigate an ever-changing operating and social environment, we are applying what we learned,” Cornell said.
Target said it heard from customers and plans to adjust its Pride Month collection next year “with a more focused assortment of merchandise,” The Wall Street Journal reports.
Target Chief Growth Officer Christina Hennington said the company will change how it sells “heritage month collections.”
“You will see us celebrate Pride, you will see us celebrate these heritage moments, but with these modifications,” Hennington said.
TPUSA founder Charlie Kirk said it should be a warning for other companies.
“Come for the kids and you’ll pay,” Kirk wrote on X. “Keep the pressure on!”
After Target moved its Pride Month inventory from the front of the stoor to the back in some locations, especially in the South, sparking a debate similar to Bud Light’s backlash for partnering with a transgender influencer who mocked womanhood.
Cornell told CNBC stores that removed the Pride collections from the storefront “saw things normalize.”