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The King Arthur Baking Company is hosting a competition for bakeries and the winner gets a lot of dough.
It’s called “Baking Pitchfest 2024.”
Winners get mentorship from other bakers and financial support for their bakeries.
It sounds like a great opportunity for the pastry and pie crowd. But there’s just one catch. No white people are allowed to enter the competition.
Only bakeries that are owned by persons of color are allowed to participate.
“Baking Pitchfest 2024 is more than a competition; it’s a platform for empowering People of Color to break barriers and redefine the narrative in baking,” Kathleen Casanova told Baking Business.
That’s because King Arthur is trying to foster inclusivity and creativity by providing equitable opportunities for people of color.
“Pitchfest 2024 is a testament to our commitment to fostering a more inclusive baking community and empowering creative POC leaders in the industry,” said Molly Lawrence, the company’s corporate social responsibility manager.
In other words – white bakers must be excluded to achieve maximum inclusivity.
Chocolate cake good. Classic white cake is bad. And whatever you do, don’t do Martha White or White Lily Flour.
Organizers say Baking Pitchfest is more than just a competition; it’s a platform to empower bakers of color and to “increase racial and ethnic diversity in the field.”
I wonder if Aunt Jemima would be eligible?
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