Coca-Cola Under Fire over Training Material Teaching Workers to be Less White

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Coca-Cola is facing criticism over allegations they encouraged workers to participate in an online training program that encouraged employees to be “less white.”

The training program has gone over about as well as “New Coke.”

“Your job at Coca-Cola should not depend on whether or not you buy into the idea of being less white,” psychologist Karlyn Borysenko wrote on Twitter. “It should depend on whether or not you can go in and do your job.” 

Borysenko said a company whistleblower sent her the information, which you can see below.

How, exactly, should white workers, be less white? According to the lessons, all of us pale faces should be:

  • Be less oppressive
  • Be less arrogant
  • Be less certain
  • Be less defensive
  • Be less arrogant
  • Be more humble
  • Listen
  • Believe
  • Break with apathy
  • Break with white solidarity

The most glaring problem with the curriculum is that a white person trying to be “less white” would imply that the white employee is supposed to act more black.

Would that not constitute a case of cultural appropriation?

Coca-Cola denied forcing their employees to participate or watch the training program.

“The video and images attributed to a Coca-Cola training program are not part of the company’s learning curriculum,” Coca-Cola said in a statement to the Todd Starnes Radio Show.

“Our Better Together global training is part of a learning plan to help build an inclusive workplace. It is comprised of a number of short vignettes, each a few minutes long,” the company stated.

“The training includes access to the LinkedIn Learning platform on a variety of topics, including on diversity, equity and inclusion. The video in question was accessible on the LinkedIn Learning platform but was not part of the company’s curriculum. We will continue to listen to our employees and refine our learning programs as appropriate.”

Perhaps Coca-Cola should consider a training program that is less racist.

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