CBS Sports rejected a 30-second commercial promoting “The Business Bible.” The ad was set to air during the Hula Bowl.
“The Business Bible,” is a corporate sponsor of the Hula Bowl and they had submitted a professionally-produced commercial for the January 15th football game.
CBS Sports signed off on advertisements from other sponsors, including Five Guys, Wilson and Red Bull. “The Business Bible,” however, was turned away.
“The only reason for this decision is that producers at CBS banned the Bible,” says Nicholas Leone the founder of the Business Bible and former Wall Street executive. “The ad is about business, discovering your success story, and is a nice introduction to the resource that will be available later this year.
“As a businessman, I don’t understand this decision. The network must not realize millions of men and women in the marketplace love talking about sports, business, and the Bible. Unfortunately, this may be another example of our mainstream media controlling the narrative contrary to the values of many Americans. There really is no basis for their position.”
A who’s who of business leaders, athletes, investors, and philanthropists support the Business Bible, a New American Standard Bible filled with articles, principles and business best practices.
The Business Bible’s first edition is set to be published in 2022.
It’s not all that surprising that CBS Sports would turn down a Christian business owner, said nationally-syndicated talk radio host and best-selling author Todd Starnes.
“The Bible is the best-selling book in history,” Starnes said. “For CBS Sports to turn away a paying customer is hardly the best business practice. Sounds like CBS sports executives should consider reading ‘The Business Bible.'”
Watch the Banned Ad: