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Back in 1995 David Green, the owner of Hobby Lobby, was dismayed to discover that many Christmas advertisements failed to mention the Reason for the Season.
So in 1996 he felt “commissioned by God” to do something about that.
Hobby Lobby launched what has become a yuletide tradition — newspaper advertisements that celebrate the birth of Christ. The first ad read:
“As you celebrate this Christmas season in the warmth of family and home, may you be drawn to the Savior; He who left the beauty of Heaven on our behalf and became like us, that we might become like Him. If you know Jesus as your Savior, then this season already has a special meaning. If you do not, we encourage you find a Bible-believing church in your community, and to discover a relationship this Christmas with the God who loves you more than you can begin to imagine.”
This year’s advertisement included a simply, but profound, message: “It’s a boy.”