Donald Trump may have left the White House a year ago, but ratings for Newsmax’s live coverage from his recent Arizona rally suggest the former president is as popular as ever.
Newsmax’s start-to-finish broadcast of Trump’s Jan. 15th rally in Florence, Arizona, drew 2.9 million viewers in total audience reach on cable alone, according to Nielsen.
A total of more than 5 million Americans watched the Trump rally when OTT streaming platforms that carry Newsmax are included, network data shows.
The new year and Joe Biden’s falling approval ratings seem to be increasing interest in the 45th president.
Newsmax’s cable audience for the rally was up almost 40 percent overe his last rally, held in Iowa on Oct. 9 of last year.
And Newsmax’s cable audience was larger than CNN’s and MSNBC’s combined — by 10% among adult viewers ages 35-64, Nielsen data shows.
Fox News, which continues to have a blackout of Trump rallies, eked out a slightly larger audience during the same time period.
However, Fox is available in 20 million more cable homes than Newsmax. On a proportionate basis in cable homes served by Newsmax and Fox, Newsmax was the big winner with close to double the viewership of Fox. Continue reading at Newsmax.