Newsmax Crushes Fox in Key Ratings During Trump Rally
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Newsmax’s live coverage of former President Donald Trump’s Phoenix rally Saturday was a solid ratings smash — beating every other major cable news network in America.
New Nielsen data shows that Newsmax was No. 1 in key coverage ratings, winning in all demos and easily walloping Fox News, CNN, MSNBC, Fox Business Network and CNBC in the 7-9pm ET time slot.
According to media analytics giant Nielsen, Newsmax drew a total household coverage rating of 1.31, with Fox News taking a lackluster second place with just 1.02.
In terms of total viewers, Newsmax drew a coverage rating of .71, compared to Fox’s .49.
Meanwhile, CNN limped in with a pathetic 0.49 in households and .22 in total viewership.
The Nielsen coverage rating looks at households and viewers watching in proportion to a cable network’s household reach.
Put another way, during Trump’s rally speech Newsmax had 45% more viewers than Fox News in households that get both networks on their home cable system.
In the key demo of 35-64, Newsmax had cable impressions per minute of 259,000 viewers, compared to Fox’s 257,000. [Newsmax is carried in about 25 million less cable homes than Fox and still beat the network in impressions.]