The cultural crisis brewing within Cracker Barrel has gone from bad to worse. First, they introduced plant-based sausage and now they’ve removed all the country charm from the Southern restaurant chains logo.
Cracker Barrel’s new chief executive officer, a diversity hire, literally removed the cracker barrel from Cracker Barrel’s logo. They also removed the old white man sitting in a chair and the words “Old Country Store.”
The newly decolonized restaurant chain may as well be a Denny’s or Bob Evans.
And to make your dining experience even worse, they revised the classic, triangle-shaped Cracker Barrel Peg Game. Instead of losers being “just plain dumb” or “just a plain eg-no-ra-moose,” contestants will get an encouraging message: “no reason to be embarrassed, try again!”
Sweet Lord Almighty – Cracker Barrel is handing out participation trophies.
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“We believe in the goodness of country hospitality, a spirit that has always defined us. Our story hasn’t changed. Our values haven’t changed. With ‘All the More,’ we’re honoring our legacy while bringing fresh energy, thoughtful craftsmanship and heartfelt hospitality to our guests this fall,” said chief marketing officer Sarah Moore.
I wrote an entire chapter in “Twilight’s Last Gleaming” of how the demise of Cracker Barrel’s country charm would lead to the eventual downfall of the country. Click here to read.
Cracker Barrel claims their values have not changed, but I’m not so sure about that. Once a beloved country embraces wokeness, it’s a slippery slope to bankruptcy court.
The restaurant chain hired country music artist Jordan Davis himself to promote their newly redesigned menu, logo and restaurants.
“Cracker Barrel has always felt like home to me. It’s where the food hits just right, the people treat you like family, and the pace lets you slow down and take a breath,” said Davis. “That’s something I try to bring into my music too; real moments that feel good and bring people together. I’m proud to be part of this next chapter and to celebrate what makes Cracker Barrel so special to so many.”
Don’t be surprised if Cracker Barrel eventually decides to replace the buttermilk biscuits and fried chicken with a basket of croissants and quiche lorraine. All served by Dylan Mulvaney wearing a Minnie Pearl hat.