A new service is being offered that will text “Woke Alerts” to shoppers’ phones so they’ll know which brands are backing anti-conservative views.
The purpose of “Woke Alerts” isn’t to tell people which companies they should boycott, but instead will serve to “arm consumers with the best information so that they can make decisions that are in line with their values,” Consumers’ Research Executive Director Will Hild told The Washington Times.
“We want to make sure we’re educating people when we see a company take a turn, as we saw with Bud Light,” Hild added. “We can give them a way that they can know and avoid that company and stop giving them their money.”
The company is reportedly launching a six-figure digital ad campaign to draw people to the new service.
The project allows users to enter their phone numbers so they get notices that a company is involved in progressive actions.
Consumers’ Research already flagged several companies, including Anheuser-Busch over the Dylan Mulvaney controversy and Jack Daniels over its “small town, big pride” campaign in 2021.
Apple also came under fire for adding a feature that only allows its iPhones to be charged at full speed when “green” electricity is available.
Other companies featured on a “woke” page on the Consumers’ Research website include Nike, Coca-Cola, Ticketmaster, Levi’s, and more.
The company also flags non-traditional businesses, such as the American Women’s History Museum, which was featured in an alert after its announcement that it will include transgender women in the museum.
“Many corporations are putting far-left activists and their dangerous agendas ahead of their customers,” Consumers’ Research says on its website. “They’ll only succeed if we look the other way. Sign up for Woke Alerts to be notified when companies cave to the woke mob – so you know the brands attacking your values.”
Anheuser-Busch has defended its relationship with Mulvaney but hasn’t commented on the Consumers’ Research alerts.
“Anheuser-Busch works with hundreds of influencers across our brands as one of many ways to authentically connect with audiences across various demographics and passion points,” the company told Fox News. “From time to time we produce unique commemorative cans for fans and brand influencers, like Dylan Mulvaney. This commemorative can was a gift to celebrate a personal milestone and is not for sale to the general public.”
Meanwhile, Consumers’ Research has also released a guide for House Republicans to use while holding hearings against the environmental, social, and governance (ESG) movement.