Mattel is launching a line of DEI Barbie dolls. The toy company embracing diversity, inclusion and equity. Click here to read my book on how to stop the Marxists from taking over America.
The toy company unveiled its first ever blind Barbie and its first black Barbie with Down syndrome.
“As we wrap up Disability Pride month, we believe this is an excellent way to make children worldwide feel included, regardless of their abilities,” Tony Stephens of the AFB told CBS News.
To that end, the doll’s fashions are tactile with a satiny pink blouse and a textured ruffle skirt with a brightly colored hook and loop fasteners for closure on the back of the doll’s top. The new doll even has accessible packaging with “Barbie” in Braille.
Accessories include a white-and-red cane with an identifiable marshmallow tip and includes stylish and functional sunglasses. The doll also reflects the sometimes-distinct eye gaze of a blind individual: facing slightly up and out.
“We recognize that Barbie is much more than just a doll; she represents self-expression and can create a sense of belonging,” Krista Berger, the senior vice president of Barbie, said in a news release.
“The introduction of the first Barbie doll with Down syndrome in 2023 had a profound impact on the Down syndrome community and recognized the importance of furthering representation,” Berger said in a statement to CBS News. “We know that there is power in play and when a kid plays with Barbie, they imagine a future where they can be anything.”
A focus group of Black individuals from the Down syndrome community reviewed the doll’s shape, hair, fashion and glasses. Taylor Freeman, a young Black woman with Down syndrome, also joined the focus groups, helping to create the face and body sculpt, NDSS’ Michelle Sagan told CBS News.
The question is how far will Mattel go to reinforce that vision? Will they produce a line of LGBT dolls?
According to the company’s website, Barbie dolls now come in 35 skin tones, 97 hairstyles and 9 body types.
Ken dolls – for example – are now accessorized with cornrows and man buns.
All that to say, don’t be surprised if Mattel rolls out their next woke baby doll – Transgender Barbie – basically a Ken doll with in high heels and a wig.
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