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“Share and celebrate African-American culture, emancipation and enduring hope,” the label on the red velvet-flavored ice cream read.
The nation’s largest retailer drew flack from activists for being tone-deaf.
“Juneteenth holiday marks a celebration of freedom and independence,” a Walmart spokesperson said in a statement obtained by CNN. “However, we received feedback that a few items caused concern for some of our customers and we sincerely apologize. We are reviewing our assortment and will remove items as appropriate.”
Juneteenth commemorates the day when the last enslaved black Americans were told the Civil War was over and they were free.
One critic said it’s problematic when a white-owned company treats Juneteenth as an opportunity to make money.
“It’s problematic when White-owned brands and companies treat Juneteenth as another commercialized (co-opt) opportunity void of any commitments to the [African-American] community, change or simple understanding of what Juneteenth is,” one Twitter user wrote.
It’s problematic when white owned brands and companies treat Juneteenth as another commercialized (co-opt) opportunity void of any commitments to the AA community, change or simple understanding of what Juneteenth is.— Eunique’s Playing #CultureTags (@eunique) May 23, 2022
I wonder if it’s a problem when the non-Irish cash in on St. Patrick’s Day?
Now, maybe if the ice cream was vanilla-flavored I could understand the uproar. But it was red velvet. And who doesn’t love red velvet.
The anti-ice cream activists say the true issue is that Walmart was attempting to exploit the Juneteenth holiday.
Like that’s never happened before.
Ever been to Walmart during Christmas?
I’m Todd Starnes.
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