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It wasn’t too long ago that Gillette produced a television commercial denouncing men. Now, they apparently want to corner the transgender shaving market.
Gillette posed a new video telling the story of a teenage girl who identifies as a male learning to shave. Click here to order Todd’s upcoming book, “CULTURE JIHAD.”
The Boston Globe reports the ad features Samson Bonkeabantu Brown, a young Canadian. It’s part of the company’s new #MyBestSelf campaign.
“Growing up I was always trying to figure out what kind of man I want to become and I’m still trying to figure out what kind that I want to become,” Brown said. “It’s not just myself transitioning. It’s everyone around me transitioning.”
The ad’s tagline is “Whenever, wherever, however it happens — your first shave is special.”
In January P&G released a two-minute commercial that accused men of being incubators of sexual harassment and bullying and toxic masculinity.
“This is an important conversation happening, and as a company that encourages men to be their best, we feel compelled to both address it and take action of our own,” P&G’s Pankaj Bhalla told the Wall Street Journal. “We are taking a realistic look at what’s happening today, and aiming to inspire change by acknowledging that the old saying ‘Boys Will Be Boys’ is not an excuse.”
According to Gillette boys who identify as boys are toxic. I wonder if they feel the same way about girls who identify as boys?